Mario Santoyo

Partner & COO at YOPLABS

Mario Santoyo's work experience includes various roles in different companies. Mario is currently the Partner & COO at YopLabs, where they oversee the development and operation of new digitally-enabled business models. Previously, Mario worked as a Partner at SmartBot, where they focused on IVR and scale operators. Mario served as a Strategic Advisor and Global Client Success, Innovation Leader at Findasense, and as a Sr CIC Manager - SLBU at The Coca-Cola Company. Mario also held positions such as Regional Account Director - CIC at Findasense, LATAM Regional Lead - Team Microsoft at Wunderman, and Gerente Negocios Online / Online Manager at UNO Medios. Further, they worked as the Argentina Tourism Manager and Internet Sales Manager at LAN Airlines. In addition, Mario held roles as R&D Manager and Global Product Manager at DRIDCO, as well as User Experience Manager, Product & Services Manager, QA/Datamining Manager, Technical Product Manager, and Corporate Technology Coordinator at DeRemate.com.

Mario Santoyo attended Universidad de los Andes (CL) from 1996 to 2001, where they studied Computer Engineering. Prior to that, they completed their high school education at Colegio San Carlos from 1982 to 1996, obtaining their High School Diploma. Mario also obtained certifications in Leading Through Change, Customer Retention Strategy, and Platform Strategy from Section Institute in 2023.

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YOPLABS

CO-CREAMOS STARTUPS DIGITALES DISRUPTIVOS PARA EMPRESAS QUE QUIEREN LIDERAR LA TRANSFORMACIÓN DE SUS INDUSTRIAS Ayudamos a empresas líderes a revolucionar sus industrias a través de la co-creación e implementación de nuevos negocios e iniciativas digitales. Somos un equipo de emprendedores digitales que creó múltiples startups exitosos en Latinoamérica como DeRemate/Arremate.com, ZonaProp, ZonaCitas, DeMotores, ZonaJobs, Club Bomvivir, Club La Nación, FaroLatino, entre otros. Nuestro propósito es aportar nuestro expertise ‘hands-on’ creando, escalando y operando startups digitales para que las empresas puedan transformar sus industrias a través de la tecnología y desde la misma industria. Desarrollamos y operamos plataformas B2B, B2C, B2B2C, financieras, SaaS y para el manejo de equipos de trabajo. Somos una empresa de referencia en el desarrollo de marketplaces digitales. Hemos trabajado con clientes como Laboratorios Bagó, Unilever, Santillana, Colcar/Merbus y Watchman en Latinoamérica y estamos actualmente expandiéndonos a Europa.


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