Rich Taylor is a experienced marketing professional who currently serves as the Fractional Chief Marketing Officer for several companies such as RestoreWorks, Beacon CPA, Centricity Research, Swizznet, BioWave, and EON Clinics. In addition to their role at yorCMO, Rich is also the CEO of Rich Taylor LLC. Rich is also a Co-Founder and Executive Director of the Fractional Professionals Association, a community dedicated to helping fractional executives and consultants. Rich is the author of "Authenticity: Building a Brand in an Insincere Age" and has worked in various roles in marketing and advertising agencies as well as retail consulting firms. Rich holds a BA in Advertising from Michigan State University.