York St Brands
Rachael Wilde (Tyers) is a seasoned marketing professional with extensive experience in brand development and digital marketing. Currently serving as Co-Founder and CMO at York St Brands since April 2023, Rachael also holds the position of Co-Founder and Head of Marketing at tbh Skincare, where innovative acne treatments using advanced biomedical technology are developed. Prior to these roles, Rachael was a Senior Campaign Lead at Device Technologies, overseeing multi-channel marketing strategies across 36 business units and executing numerous integrated campaigns. Rachael's earlier experiences include roles in corporate communications and brand ambassadorship, complemented by a Bachelor of Marketing and Media from Macquarie University and additional educational pursuits in makeup artistry and an exchange program at Oxford Brookes University.
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York St Brands
BOOST LAB & tbh Skincare joined forces in April 2023, creating York St Brands. At York St Brands we create shame-free spaces, where customers can confidently address their evolving beauty concerns. Current brands: BOOST LAB - Serums made simple. It's high glow for low effort thanks to quality, clean, award-winning formulations and easy-to-follow directions that show you how to seamlessly incorporate serums into your daily routine. tbh Skincare - For spotty hotties everywhere. A first to market patented treatment for acne that focuses on targeting breakout causing bacteria living within biofilm. Clinically shown to outperform traditional market-leading solutions.