Matthew Bailey

Matthew Bailey is an experienced professional in strategic partnerships and commercial consulting within the sports and entertainment industries. Currently serving as Head of Strategy at Desert Vipers and Ambassador at You Are The Star Books since January 2023, Matthew previously held senior roles such as Head of Partnerships at timestake and Head of UK & Ireland at Cameo. Notably, Matthew was Chief Commercial Officer at InCrowd, overseeing a fan engagement platform utilized by leading rights holders and brands. Matthew's extensive background includes directing IMG's strategic alliances and consulting in India, where Matthew established significant sponsorship initiatives. Matthew earned a degree in Modern Languages from the University of Cambridge and has a solid educational foundation, including attendance at Oakham School and St John's College School.