Paloma Cánepa

Paloma Cánepa is a skilled professional in the field of digital marketing and programmatic advertising, currently serving as a Creatives Analyst at YouAppi since May 2024. Prior experience includes roles as a Creatives Ops Analyst at Jampp, a Programmatic Trading Specialist at Laugh, and a Programmatic Analyst at Mediabrands. Paloma began a career as an Analyst in account services at Xaxis. Educationally, Paloma holds a degree in digital marketing from UADE, complemented by additional training from Coderhouse. Responsibilities in past roles have involved creative testing, tracking, analysis, and measuring creative formats' adoption rates.