Guillemette I.

Guillemette I. is a highly experienced marketing professional currently serving as the Global Head of Acquisition Marketing at YouGov since November 2016. This role involves the development of comprehensive global acquisition strategies, overseeing PPC, social media, and SEO initiatives, as well as mentoring various teams to align with strategic goals. Prior to this, Guillemette held multiple leadership positions at YouGov, including Global Head of Field Marketing and Head of Marketing Southern Europe, where responsibilities included defining marketing strategies across regions, team management, growth marketing, and PR efforts. Previous experience with Rocket Internet SE involved managing web-marketing campaigns, content creation, PR collaborations, and event organization. Additional roles at Babayaga Magazine and Bernardaud emphasized project management in entrepreneurship, business development, and sales, further showcasing a versatile background in marketing. Guillemette holds a Master 2 degree in Marketing & Management from ISG Institut Supérieur de Gestion.