Ian Ritchie

Research Manager

Ian Ritchie is a Research Manager at YouGov since December 2021, specializing in complex multi-market survey research and data analysis, with expertise in public opinion polling, strategic communications, and cross-cultural research methodologies. Core competencies include end-to-end survey management, multilingual research design, data visualization, and the implementation of AI for research optimization. Key achievements encompass managing international research projects across OECD+ countries and pioneering AI-driven process automation. Previous roles include Project Manager and Analyst at Wakefield Research, where Ian managed multi-market surveys and produced research-backed content, and various positions in business analytics and digital strategy. Ian holds a BA in International Affairs with a focus on Social Anthropology from The George Washington University and studied Egyptian Politics and Culture at The American University in Cairo.

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