Matthew James

Matthew James is a seasoned professional in account management and strategy, currently serving as Group Account Director for Consumer Brands at YouGov since May 2018, after holding positions such as Senior Client Director and Client Director. Prior experience includes an Account Director role at Geometry Global, focusing on Unilever's Personal Care portfolio, and leadership of significant accounts such as Starbucks and Monkey Shoulder Whisky at Agency Space. Matthew has a strong track record at RPM Ltd, overseeing major clients including England Rugby and Diageo, and has also contributed to creative campaigns for Coca-Cola and other notable brands. With an academic background in Business Studies and Marketing from Bournemouth University, Matthew combines analytical skills and strategic insight to drive successful marketing initiatives.