Misti Paul

Misti Paul is a seasoned professional in data analytics and statistical consulting, currently serving as the Senior Director of Data Analytics at YouGov since December 2021. Misti has introduced proprietary analytics methodologies, led a team of data scientists across multiple regions, and contributed to pivotal studies influencing public policy, particularly in healthy eating initiatives. As the Founder and Managing Director of Advanced Analytics Statistical Consulting, Misti has specialized in multivariate statistical analysis and data modeling across various sectors. Previous roles include Analytics Director at Research Partnership, Project Leader at marketRx, and Senior Quantitative Analyst at The Segmentation Company. Misti holds a postgraduate degree in Economics from The London School of Economics, an MBA from Rochester Institute of Technology, and a Bachelor's degree in Economics from St. Xavier's College.