Vinayak Ketha

Vinayak Ketha is an experienced professional in market research and demand planning, currently serving as a Senior Research Executive at YouGov since August 2021, after previously holding the role of Research Executive. Prior to YouGov, Vinayak worked at Nielsen as a Research Executive from November 2019 to July 2021 and at bigbasket.com as an Assistant Manager focusing on Demand Planning from April 2019 to October 2019. Earlier experience includes a summer internship at bigbasket.com in Marketing- Buying and Merchandising and a role as an Executive at Lumina Datamatics Limited from July 2014 to January 2016. Vinayak holds an MBA in Marketing from Symbiosis Institute of Business Management (SIBM) Bengaluru and a Bachelor of Engineering in Computer Science from Don Bosco Institute of Technology (D.B.I.T).