Willeke Arens

Willeke Arens is a seasoned professional with a diverse background in sustainable fashion and marketing. Currently serving as the owner of BFAY since January 2017, Willeke operates an inspiration website focused on sustainable clothing, offering articles on eco-friendly purchasing, wardrobe sustainability, the clothing industry, and second-hand fashion. Willeke also holds the position of ambassador at Young Lady Business Academy since November 2023 and has been an online marketer at Creating4U since November 2021. Additional experience includes a role as an editor at Womentoday.nl in late 2017 and as an interior stylist at Woonwarenhuis Het Kabinet from February to August 2016. Willeke's early career involved a position as a shelf stocker at Etos in 2013-2014. Academic qualifications include a NIMA A in Online Marketing from ICM opleidingen & trainingen and a Management Assistant certification from CTC Talent. Furthermore, Willeke pursued studies in spatial presentation and communication at Nimeto Utrecht and completed a Vmbo-tl in Economics at Ichthus College Veenendaal.