Reyn Soffe currently serves as the SVP of Marketing and VP of Brand at Young Living Essential Oils since January 2023, following a tenure as Global Creative Director at Nu Skin from December 2021 to January 2023. Reyn has extensive experience in creative leadership, having been the Creative Director and Strategy Consultant for the Everyday Birthday Program and the Executive Director of Brand Development at Young Living Essential Oils. Additional roles include VP Creative and Marketing Director at Nena & Co., and Creative Director for Russ and Reyn Inc., Anson Calder, Smith Design Office, with a teaching position as a Photography Teacher at Miami Ad School. Reyn's career began as a Sr. Art Director at Martin and Osa. Educational background includes a Bachelor's degree in Advertising from the University of Utah and studies at Miami Ad School.