Fernando Taralli

Fernando Taralli is the chief integration officer of VMLY&R LATAM and CEO of VMLY&R Brazil. Prior to the merger of VML and Y&R in Brazil, Fernando was in charge of VML since its arrival in the country in 2011. Under his leadership, VML became one of the most relevant digital agencies in the country. With an amazing team with a common purpose, he helped design the processes and set up an operation capable of converting clients like Netflix, Expedia, PayPal, Amazon, Nespresso, Oi Telecom, Bridgestone, Colgate Palmolive and Kimberly-Clark into successful cases. Among the many achievements, over the last 7 years in the Brazilian market, VML Brasil was recognized as a digital leader by Grupo Consultores.

Fernando’s strong commitment to clients’ business results has helped build true partner-agency relationships. His passion for innovation led VML to create Colgate’s first web series in the market and to introduce the largest retailer, Casas Bahia, on ecommerce.

Fernando is a digital media enthusiast and has served as key speaker at several online media festivals and seminars. In addition to leading integration at VMLY&R LATAM, Fernando is a major supporter of social initiatives and often collaborates with the Attorney General’s Office of São Paulo. Through pro bono work, he has brought attention to several of Brasil’s important social causes.