Jason Xenopoulos

Jason is the Regional Chief Creative Officer for VMLY&R North America and the Global Chief Creative Officer for WPP on Ford.

Jason’s entrepreneurial ventures have spanned all areas of the media industry from film and television to advertising, music, and the Internet. He’s a pioneer of the South African communications industry, having made his mark as a company founder and award-winning screenwriter and film director.

Among his other entrepreneurial ventures, Jason co-founded NATIVE which rapidly grew to be Africa's leading digital marketing agency. Under Jason’s leadership, NATIVE (now VMLY&R South Africa) won a host of local and international awards including being named Entertainment Agency of the Year at Cannes Lions and Agency of the Year twice by the IAB.

In addition to his creative awards, Jason was named All Africa Entrepreneur of the Year by CNBC and Entrepreneur of the Year by the SA Jewish Report.

After judging the Branded Entertainment category at Cannes Lions, Jason and his jury co-authored the book, The Art of Branded Entertainment, which made it onto the Amazon Bestsellers list.

Jason regularly judges award shows including Cannes Lions (Branded Entertainment in 2017, Titanium in 2018) One Show, Andy’s, NY Festivals, and Dubai Lynx (Where he served as the President of the Branded Entertainment jury).