Your Reformer
Tracee Peterson is a seasoned sales and management professional with extensive experience in the fashion industry. Currently serving as the General Manager - North America at Your Reformer since February 2025, Tracee previously held the position of Director of Sales at BBJ La Tavola from August 2023 to July 2024. At Pronovias Group, from October 2016 to December 2022, Tracee excelled as the US & Canada Head of Sales, demonstrating expertise in sales management, financial oversight, and successful strategy implementation. This role included significant achievements such as generating substantial sales increases and developing sales strategies for a $12M+ wholesale volume. Prior experience also includes serving as Regional Sales Manager for the Mid-Atlantic region, where Tracee played a crucial role in launching new store openings and achieving significant sales in luxury bridal gowns. Additionally, as the West Coast Sales Manager at NICOLE FASHION GROUP S.p.A., Tracee drove 50% of US sales and substantially exceeded sales projections. Education includes multiple degrees from FIDM, highlighting a strong background in business administration and merchandise marketing.
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Your Reformer
As experts in Reformer Pilates, we supply beautiful, functional and quality Reformer Pilates Beds trusted by leading brands such as Goodlife, Revo Fitness, World Gym, Fernwood, Sydney Roosters and 100s of other independent gyms and Pilates studios. Commercially, our Elite Range are designed to see out years of professional use and to function for a diverse set of client’s needs. With a range of styles to suit your business branding and studio aesthetics, our packages include all complimentary accessories and a leading 3 year commercial warranty. With the option of industry first on-demand Reformer solutions, including the YR Kiosk, we can turn any space into an anytime reformer studio! For home, we have designed studio-quality reformer beds to ensure that they not only fit into your home, but also a beautiful and space conscious addition to your surroundings. Whether it’s our Your Reformer Studio Bed that adds a premium feel, or our Your Reformer Original Bed or Original Folding, we have the perfect option for both your workouts and your budget! For the ultimate at-home studio experience, team your selected reformer bed with the Your Reformer OnDemand App - giving you access to a collection of some of the best programming, delivered by some of the most experienced and motivating Instructors in Australia. - Reformers / Reformer Accessories - Rent / Buy / Finance - Classes OnDemand - Virtual Studio Options