Tracee Peterson

Tracee Peterson is a seasoned sales and management professional with extensive experience in the fashion industry. Currently serving as the General Manager - North America at Your Reformer since February 2025, Tracee previously held the position of Director of Sales at BBJ La Tavola from August 2023 to July 2024. At Pronovias Group, from October 2016 to December 2022, Tracee excelled as the US & Canada Head of Sales, demonstrating expertise in sales management, financial oversight, and successful strategy implementation. This role included significant achievements such as generating substantial sales increases and developing sales strategies for a $12M+ wholesale volume. Prior experience also includes serving as Regional Sales Manager for the Mid-Atlantic region, where Tracee played a crucial role in launching new store openings and achieving significant sales in luxury bridal gowns. Additionally, as the West Coast Sales Manager at NICOLE FASHION GROUP S.p.A., Tracee drove 50% of US sales and substantially exceeded sales projections. Education includes multiple degrees from FIDM, highlighting a strong background in business administration and merchandise marketing.