Shikha Madhotra

Shikha Madhotra has a diverse range of work experience in marketing and customer relationship management. Shikha is currently working as a Customer Marketing Manager (CRM) at YourParkingSpace since 2023. Prior to this, they worked as a D2C Campaign Manager at Axis Bank from 2022 to 2022, where they successfully planned and implemented retention campaigns for dormant/inactive customers.

Before that, they worked as a Product Marketing Manager at Kotak Securities in 2021, where they led the development and execution of an omnichannel marketing approach and successfully planned and executed multiple product launches.

Shikha also worked as a Marketing Communications Manager at HDFC Bank from 2018 to 2021, where they created highly effective direct marketing campaigns and drove customer activation and usage for an e-commerce product.

In 2017, Shikha worked as an Account Manager - Social Media at Everymedia Technologies Pvt. Ltd., where they successfully managed social media pages for various clients and developed engaging content strategies.

Shikha began their career as a Marketing Executive at Techno Kart India Ltd in 2015 and has also gained experience as a Marketing Intern at Ogilvy in 2014 and as a Marketing Business Development Executive at 3rd Rock Multimedia from 2011 to 2012.

Shikha Madhotra has a diverse education history that includes both formal degrees and additional certifications. In 2008, they attended Usha Pravin Gandhi College of Arts, Commerce, and Science, where they obtained a Bachelor's degree in Mass Media with a specialization in Advertising. Shikha then pursued further education and completed their Master of Business Administration (MBA) in Marketing from Mumbai Educational Trust, MET League of Colleges between 2013 and 2015.

In terms of additional certifications, Shikha obtained the certification in Content Marketing from HubSpot Academy in December 2021. Shikha also completed a certification course in The Fundamentals of Digital Marketing from Google Digital Garage in June 2021. Furthermore, they obtained a Copywriting certification from IIDE - Indian Institute of Digital Education in May 2022. Lastly, they became a CIM Affiliate Studying Member of CIM | The Chartered Institute of Marketing in January 2023.

In 2023, Shikha enrolled in CIM | The Chartered Institute of Marketing and earned a Level 6 Diploma in Professional Digital Marketing, which was completed in 2024. The field of study for this diploma is not specified in the provided information.