Lars Norén is currently the Analytics Lead at YST Agency in New York, specializing in analytics tracking, reporting, and attribution to optimize marketing strategies. With over 15 years of experience in the IT industry, Lars has held various roles including Sales Expert, Product and Business Manager, and Digital Business Analyst. Lars holds a Bachelor's degree in Business and has completed coursework in Primary Jurisprudence from Stockholm University. Previously, Lars worked with notable companies such as Canon Svenska AB, HP, and Dream Communication AB, demonstrating a deep knowledge of market trends and strategic planning.
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