Io Florou

Io Florou is a Growth Marketing Manager at Yousign since April 2023, focusing on targeted campaigns across various paid channels to enhance customer acquisition and optimizing marketing metrics. Previously, Io served as a Campaign Manager at Back Market, where responsibilities included managing global media campaigns and ensuring successful local amplifications. Additionally, Io held the role of Marketing Traffic Manager at Back Market, directing customer acquisition efforts and managing marketing budgets. Earlier experience includes an Agency Account Strategist position at Teleperformance, enhancing Google Ads accounts for agencies, and a Business Developer role at Click & Boat, overseeing partner acquisitions and SEO practices. Io holds an MSc in Digital Marketing and Sales from KEDGE Business School and a Bachelor's degree in Communication and Media Studies from the National & Kapodistrian University of Athens.