YHA (England & Wales)
Lucy Duszczak has extensive experience in eCommerce and digital marketing, currently serving as Head of Ecommerce and Digital Marketing at YHA (England & Wales) since September 2003, where roles have included Senior Online Sales and Digital Manager, Digital Marketing Manager, and Digital Product Manager. Lucy is responsible for the account management and strategic direction of third-party eCommerce channels, focusing on brand consistency and income optimization to support YHA's business objectives. Lucy has also managed E-commerce partnerships and led efforts to drive digital transformation within the organization. Prior experience includes a position as Leaders Plus Fellow at Leaders Plus in 2020 and educational credentials from the Chartered Institute of Marketing and the Institute for Apprenticeships & Technical Education.
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YHA (England & Wales)
YHA is a charity with a clear vision: We believe travel, adventure and discovery transforms young lives. We create opportunities to explore, learn, share and grow in inspirational places. We do this by providing a unique range of accommodation and activities in rural, coastal and urban locations. YHA is aiming to reach out and enhance the lives of all young people. We operate a network of more than 200 Youth Hostels, bunkhouses and camping barns across England and Wales. We’re also part of an international network of Youth Hostels in 60 countries around the world. The first Youth Hostel was started 100 years ago and since then the idea has spread right around the world. We’re proud of our history and of the part we play in creating Growth in skills, confidence, self reliance and well being Engagement with diverse people and communities Exploration of wider horizons of culture and location, particularly for young people. Anyone can stay with YHA. We are open to all. Our accommodation and social spaces, our tradition of sharing, offers everyone the chance to mix with and meet people from other communities and from around the world. Through YHA, people are able to explore new places, to understand different cultures: an experience which encourages and enhances the growth of all.