Carley Ribet

Carley Ribet is a seasoned professional with extensive experience in product strategy, user experience consulting, and business development. Currently serving as the YouTube Go-to-Market Product Strategy and Streaming Lead since July 2021, Carley drives revenue through strategic operations for YouTube Reservation Products while partnering cross-functionally to enhance the company's TV Shift and Upfront strategy in the Americas. Prior to this role, Carley spent a decade at Google, where expertise was developed in mobile user experience, mobile strategy in travel, and agency business development. Key accomplishments include consulting on mobile web advertising strategies and empowering agencies with innovative marketing approaches. Carley's career also spans roles in healthcare event coordination, public relations for the Chicago 2016 Olympic bid, and investigative journalism with CNN. Carley holds a Bachelor's of Science in Journalism from Northwestern University’s Medill School.