Coco Xu

Coco Xu is an experienced social media content creator and strategist with a robust background in content management and digital marketing. Currently at YouTube since February 2019, Coco has honed skills in social media management and content creation tailored for Gen Z and Gen Alpha audiences. Previous roles include Content Strategist at OpenWav, Social Media Producer, and Social Media Coordinator at CAMI Music, where responsibilities encompassed developing social media content calendars and managing influencer partnerships. Additionally, experience at brands like Maison Kitsuné and Power Digital Marketing bolstered expertise in brand development, SEO optimization, and customer engagement. Coco holds a Bachelor of Science in Media, Culture, and Communications from New York University and is pursuing an MBA at NYU Stern School of Business, alongside a licensed digital marketing master certification.