Ed Forster is an experienced marketing professional, currently serving as Owned Media Lead for YouTube Premium Global since May 2019, where responsibilities include leading the global strategy for on-platform promotions and driving significant revenue growth. Prior roles at YouTube include Growth Marketing Lead for EMEA/LATAM and Paid Media Lead for YouTube Shorts in EMEA, demonstrating a strong capability in customer lifecycle growth and viewership strategies. Ed's earlier experience includes a secondment at Google focused on YouTube Music & Subscriptions, alongside roles at Essence that involved media activation for YouTube. Ed's career began with internships and positions in marketing and retention at Win Technologies and Alma de Ace. Ed holds a Bachelor's Degree in Environmental Science from the University of Leeds and additional education from The Wharton School.
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