Veronica Molina

Veronica Molina is a seasoned marketing professional with extensive experience in social and influencer marketing, community building, and audience strategy. Currently, as a Campaign Lead at YouTube, Veronica drives impactful marketing initiatives, while also serving as the Founder and Community Lead of Suavecito Run Club, a thriving Latino-centered running community. Previous roles include Senior Manager of Audience Strategy at WORTHI, where Veronica developed culture-first campaign strategies for clients like HBO Max and Paramount+, and Senior Marketing Lead for the Latino Audience at Amazon Prime Video, where data-driven strategies enhanced Hispanic audience engagement. Additional experience includes social media management and community outreach across various organizations, showcasing a strong ability to execute integrated marketing campaigns that resonate culturally. Veronica holds a Bachelor of Arts in International Relations and Affairs from The University of Texas at Austin and Universidad Pontificia Comillas.