Maria Norinder

Maria Norinder is a seasoned executive in the retail industry with extensive experience in purchasing and assortment management. Currently, Maria serves as the Chief Purchasing Officer at NordicFeel Group, leading the Buying and Assortment team and managing supplier relations. Previously, Maria held the position of Assortment and Buying Director at Cervera, contributing to strategic company direction as a management team member. Maria's career includes roles at Åhléns AB, where responsibilities spanned sales, margin management, and leading teams, as well as impactful positions at Peak Performance and H&M, where Maria oversaw large teams and was responsible for global buying strategies. Maria holds a Master's degree in Economics from Uppsala University and additional studies at ESMOD.