YOYABA
Claudia Crapa Escobar is a seasoned creative strategist and team lead at YOYABA since April 2021, where responsibilities include managing paid growth initiatives for fast-growing scale-ups. Previously, Claudia served as a music video producer at Nach-Berlin.com in 2019 and worked as a publishing manager at Gruner + Jahr GmbH in 2017. Claudia holds a Master of Business Administration in Mediamanagement from Hamburg Media School (2015-2017) and a Bachelor of Arts in Medien- und Kommunikationswissenschaft from the University of Hamburg (2012-2015). Additionally, Claudia is pursuing certification in copywriting from Dan Lok™ University and has participated in a semester abroad at Università Ca' Foscari Venezia since 2015.
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YOYABA
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As a holistic and radically results-oriented demand generation and performance agency, we support B2B SaaS scale-ups to reach the next level of growth & impact. In doing so, we don't operate like a traditional agency, but as a "Performance Marketing Department as a Service". So: If you are looking for a normal agency, this is not the right place for you.