After graduating from Bogazici University with a degree in industrial engineering, she started her career working in several positions at Procter & Gamble in Istanbul and Frankfurt. Following her MBA at INSEAD, she joined McKinsey & Company as a consultant in 2004 and worked in London and Geneva offices in different industries with a focus on healthcare, strategy and transformation. From 2012-2017 she worked at Ferring Pharmaceuticals where she acted first as Director of Global Operations and then as Global Head of Digital. She continued to be Global Head of Digital Medicines at Novartis Pharmaceuticals and member of the Global Commercial Leadership Team of Novartis Pharma as well as Global Digital Leadership Team of Novartis from 2018-2019.
She currently works as Chief Strategy and Digital Officer at Zur Rose Group AG, the biggest e-commerce pharmacy in Europe, where she is responsible for the group strategy and realizing the digital vision of the group to become the healthcare ecosystem of Europe. She was also a member of the Advisory Board of NATIVE in 2020, a leading design agency in London and San Francisco. She is also a member of the Advisory Board of Lumanity, an Arsenal Capital Partners company with a vision to accelerate and optimise access to medical advances.