JB

Jan-Philipp Becker

Director Global Brand Marketing at YT Industries

JP Becker has a diverse work experience, starting as a Marketing Assistant at Aschaffenburger Versorgungs GmbH in 2011, where they were responsible for creating layouts and designs for advertising material. In 2014, they worked as a Project Management Intern at Millhaus, assisting with projects for Luxottica Fashion Brillen Vertriebs GmbH.

In 2015, JP joined EfficientM - Die Realisationsagentur as a Junior Project Manager, where they managed key client projects for BMW and MINI. Jan-Philipp "JP" was responsible for defining project scope, managing changes, and ensuring technical feasibility.

JP then took on the role of Athlete Manager and Founder at THE FELLA BMX from 2011 to 2018, focusing on talent scouting, supporting young talents through sponsorship deals, and creating content. During this time, they also established their own fashion label.

In 2017, JP worked at Sixt as a Junior Manager for Employer Branding and Brand Strategy. After that, they joined YT Industries as a Social Media Manager in 2018, where they were responsible for global content planning, content creation, community management, and coordination of YT athletes. Jan-Philipp "JP" successfully grew YT Industries' Instagram followers to 700,000 with organic growth. Jan-Philipp "JP" later became the Digital Brand & Athlete Manager and then the Head of Sports Marketing & Partnerships, overseeing digital brand communication strategies, social media accounts, and scouting and research of new young talents.

Jan-Philipp "JP"'smost recent position at YT Industries is as the Director of Global Brand Marketing, starting in May 2023.

Jan-Philipp "JP" Becker obtained their Mittlere Reife degree in the field of Wirtschaftszweig from Private Wirtschaftsschule Krauß from 2006 to 2011. Jan-Philipp "JP" later pursued a degree in Marketing and became a Kaufmann für Marketingkommunikation from Aschaffenburger Versorgungs GmbH from 2011 to 2014. In addition to their education, they obtained a certification in the Emerging Leaders Program from Junto, although the exact date is not provided.

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