Lao Tze Figueroa Rojas

Lao Tze Figueroa Rojas has a diverse work experience spanning several companies and roles. From 2005 to 2019, they worked at Asociacion de Profesionales en Consultoria Financiera y Sistemas S.C., where they served as an Associate and Regional Director Norte. Lao Tze'sresponsibilities included developing and implementing business plans for non-bank financial intermediaries, applying for government support, and establishing financial processes for credit, risk, and control. Lao Tze also provided operational advice for credit lines with development banks.

In 2016, Lao Tze co-founded RH45 SAPI DE CV, a financial services firm. As a co-founder, they successfully mobilized significant funds and led the company's operations in serving financial intermediaries. RH45 also facilitated partnerships and business plans for various financial products. They secured credit lines with development banks and obtained government grants for their clients.

Additionally, in 2016, Lao Tze became a member of the board and co-founder of http://www.agricoladca.com/, where they established a parafinancial institution within FAGRO Group. Lao Tze implemented credit evaluation and risk assessment processes and aimed to provide financial resources to agricultural producers. Lao Tze allocated a considerable portion of resources to support small-scale farmers who lacked financial and technical assistance.

Lao Tze's most recent role has been at Yuhu.mx, where they held multiple positions. From 2020 to 2021, they served as a Product Manager, working closely with the CEO to develop long-term plans and execute the company's goals. Lao Tze conducted market research to identify specific niches and devised communication and sales strategies. Lao Tze was also responsible for selecting CRM and ERP systems and enhancing IT applications for the company's target markets.

In 2021, Lao Tze became the Sales Director B2C at Yuhu.mx. Under their leadership, the B2C sales increased by 100% in the first quarter and 50% in the second quarter. Lao Tze collaborated with IT and operations teams to reduce credit approval times from an average of 90 hours to 24 hours. Lao Tze also played a crucial role in developing a Customer 360 execution base on Salesforce for the entire company.

Currently, Lao Tze holds the position of Chief Revenue Officer at Yuhu.mx. As the Chief Revenue Officer, they oversee the company's revenue generation operations.

Lao Tze Figueroa Rojas attended ITESO Universidad Jesuita de Guadalajara from 1997 to 2001, where they obtained a degree in Administracion Financiera. Their field of study was Intermediarios Financiera No Bancaria. In 2010, Lao Tze obtained a certification as a prestador de servicios especializado from the Financiera Nacional de Desarrollo Agropecuario, Rural, Forestal y Pesquero.