We are an award-winning global toy company, recognized for our innovative, market-led approach. YuMe’s high-quality collectibles feature celebrated intellectual properties from Warner Bros. Consumer Products, Hasbro Toys, and other top entertainment brands. 

The YuMe line includes JK Rowling’s Wizarding World™/ Harry Potter™ & Fantastic Beasts™ franchise, DC Universe, Scooby-Doo, Looney Tunes and Tom & Jerry, licensed from Warner Bros. Consumer Products. In a newly sealed partnership with Hasbro, YuMe will develop and launch a range of toys for NERF™, Power Rangers™, Transformers™, and My Little Pony™.  We also have our stylish line of YuMe Originals, in-house designed soft toys, created to inspire play every day, and found at major retailers.

Since its founding in 2017, YuMe’s plush toys and collectibles have gained strong momentum in North America, Europe, and Asia. With research-led capabilities driven by Maxx Group’s 20 years of experience in promotional merchandise, we leverage unparalleled expertise in thoughtful product design, development, manufacturing, and retail marketing strategy. 

Consumer Goods

Media & Entertainment

Retail

Toys

YuMe Toys

Michael Kwan

Michelle Phillips Jones

Ben Ibarra

This department is responsible for overseeing and executing all creative projects, ensuring alignment with brand vision and marketing strategies.

Creative Services

This department focuses on streamlining sales processes and coordinating sales efforts to maximize revenue.

YuMe Toys

Org chart

Teams

Creative Services

Sales Operations

Offices