José Alberto González Ramírez is an experienced professional in revenue growth management with a robust background in strategic analysis, pricing methodologies, and commercial budgeting. Currently serving as Revenue Growth Management Sr Manager at Farmacias YZA since October 2025, José has previously held the same position at Farmacias Benavides, where the focus was on developing the RGM area to drive profitable growth through advanced analytics. Prior roles include Commercial Manager at NielsenIQ, where José collaborated with major manufacturers to enhance pricing and promotional strategies, and Head of Pricing at Grupo AlEn, responsible for financial projections and the development of pricing tools. José's journey began in supply chain and operations across several companies from 2011 to 2019. Educational qualifications include a Specialty in Marketing and Commercialization Strategies and a Master's degree in Logistics, complemented by a Bachelor's degree in Mechanical Engineering.
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