Clarisa Guerra Guerrero

Head of Marketing at Z1

Clarisa Guerra Guerrero has diverse work experience in fields such as marketing, public relations, science communication, and journalism. Clarisa served as the Head of Marketing at Z1 from 2018, where they were responsible for creating and implementing a communication strategy to engage with targeted audiences and enhance the company's visibility. Prior to that, they worked at espacio_RES from 2016 to 2018 as a PR, where they developed and executed communication strategies, managed social media, and organized events. From 2008 to 2016, they worked at Universidad de Sevilla as a Science Communicator and Startups PR, where they were involved in scientific editing, writing reports and articles, organizing press conferences, and co-authoring a startups and patents catalog. Earlier in their career, they worked as a Science Communication Journalist at Junta de Andalucía, a Journalist at Estudio Baluarte, and a Freelance at Diario de Sevilla, with various responsibilities in journalism and public relations. In 2007, they also briefly worked as a PR at Networking Activo. Additionally, in 2005, they worked as a Scholar at Europa Press, where they participated in the project "Ciudadanos2005.net" aimed at reducing the digital gap and promoting internet access for citizens.

Clarisa Guerra Guerrero has a diverse education history, with a focus on communication and journalism. Clarisa'sformal education began in 2001 at the University of Sevilla, where they pursued a degree in Periodismo (Journalism). During their time at the university, they specialized in digital, scientific, and economic journalism.

In 2003, Clarisa had the opportunity to study abroad at the University of Tübingen, where they continued their studies in journalism, focusing on Empirical and Cultural Sciences. Clarisa returned to the University of Sevilla to complete their degree, graduating in 2006.

Clarisa then pursued further education in journalism, attending a program in Digital Journalism at the Confederación de Empresarios de Andalucía (CEA) from 2006 to 2007. In 2007, they also completed a Postgraduate degree in Economic Information at the University of Zaragoza.

Clarisa further expanded their knowledge in communication by completing an Expert University Program in Social Media Management at the Universidad Pablo de Olavide in 2011. Additionally, in 2013, they obtained a degree in Corporate Communication from the Universidad Internacional de Andalucía.

In 2013, Clarisa embarked on a Master's degree program in Communication and Culture at the University of Sevilla, which they completed in 2014.

Clarisa continued to enhance their skills and knowledge with specialized certifications. In June 2016, they obtained a basic digital marketing certificate from the IAB. Later that year, in November, they participated in a workshop on business model ideation and creativity at espacio_RES.

Overall, Clarisa has a well-rounded education, combining academic degrees in journalism and communication with specialized programs in digital communication, social media management, and marketing.

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Timeline

  • Head of Marketing

    February, 2018 - present

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