Kumar Gandharva

Kumar Gandharva has a diverse and extensive work experience in the field of digital marketing. Kumar is currently working at Z1 Media as an Associate Director, responsible for overseeing media buying. Before that, they were a Senior Manager of Media Buying at Z1 Media.

Prior to their work at Z1 Media, Kumar was the Digital Media Manager at Perfumebooth, where they executed and managed paid digital marketing campaigns. Kumar was responsible for performance reporting, ROAS optimization, and funnel visualization.

Kumar also worked as a Senior Analyst of Digital Marketing at Attero Recycling Pvt Ltd. Kumar handled the digital marketing for their e-commerce and re-commerce web portals, working closely with partners like Google and Facebook. Kumar measured and reported performance against goals.

Before their role at Attero Recycling, Kumar worked as an Analyst of Digital Marketing at Unipolar Technologies Pvt Ltd. Kumar conducted in-depth account analysis, evaluated ad-texts and keywords, and provided recommendations for SEM strategies.

At the beginning of their career, Kumar was an Executive of SEO & SEM at iYogi. Kumar managed search marketing activities across multiple search engines and was responsible for campaign planning, implementation, and optimization.

Overall, Kumar Gandharva has a wealth of experience in digital marketing, with expertise in media buying, campaign execution, performance reporting, and SEM strategies.

Kumar Gandharva obtained a Master of Business Administration (M.B.A.) degree in International Marketing from the Institute of Management Technology, Ghaziabad, where they studied from 2010 to 2014. Prior to that, they pursued a Master's degree in Computer Applications from IGNOU, attending from 2004 to 2007.

Additionally, Kumar has acquired several certifications to enhance their skills and knowledge in the field. In October 2020, they obtained certifications in Marketing Analytics from TestDome and Social Media from HubSpot. In September 2020, they achieved Google Ads certifications in Display and Search from Google.