John Cheong

John Cheong began their career at IPG Mediabrand, developing digital advertising skills while collaborating with major clients like CIMB Bank and Watsons. They progressed to GroupM as a Digital Performance Specialist, focusing on strategic digital initiatives. Transitioning into the tech startup landscape, Cheong currently serves as the Head of Marketing at StaffAny, where they lead a team in building data-driven campaigns and optimizing marketing performance. With a strong foundation in marketing from HELP University, Cheong emphasizes business-critical outcomes to ensure marketing investments drive revenue growth. Additionally, they hold the position of Head of Traffic and Retention at Z21 Studio and will be the Head of Growth at Excelerate Asia in the coming year.