Laura García Salvador

Laura García Salvador has a diverse work experience in marketing and advertising. Laura is currently working at Zacatrus as the CMO - Responsable de Marketing, where they are responsible for creating and executing a marketing plan, managing the marketing team, and defining KPIs. Prior to this, Laura worked at Ruralka Hoteles as the CMO & Growth, where they handled digital marketing campaigns, influencer marketing, social media management, email marketing, and SEO. Laura also worked as a Marketing Manager at Adopta Un Abuelo, where they planned the marketing and advertising strategy and collaborated with brands for campaigns. Laura's career started as a Trainee Account Manager at ContrapuntoBBDO, where they supported various accounts and assisted with campaign briefings and monitoring.

Laura García Salvador obtained a Bachelor's degree in Business Administration and Advertising and Public Relations from Universidad Rey Juan Carlos, which they completed between 2011 and 2016. In 2014, they also acquired the certification of Resident Entrepreneur from Vivero Empresas Móstoles. Additionally, Laura obtained several certifications, including Community Manager and Event Organization and Management from CUESA in 2013, and MOS (Microsoft Office Specialist) in Excel and TOIEC (Test of English for International Communication) in 2013. Laura also completed a Master's degree in Digital Marketing at ESIC Business & Marketing School in 2017. Most recently, Laura is currently pursuing a program in Leading Digital Transformation in Organizations and Industries at IE Business School, starting in 2020. Moreover, they obtained the Google Analytics 4 - Certification in 2022 and the Google Adwords certification in 2017.