Yuan Zou

Yuan Zou serves as the Head of Europe, Luxury and Fashion at Hylink Digital Solutions, leading European development for China's largest independent digital communication group and assisting luxury brands with their communication strategies. As a founder and board member of VDC Digital Luxury, Yuan established a Paris-based boutique branding agency focused on digital strategies for luxury brands targeting the Chinese market. In addition, Yuan contributes as a member of the Board of Advisors for the We Belong Foundation, focusing on sustainable development initiatives. Previous roles include leadership positions at NewBase, Digital Jungle, SinoTech Group, Publicitas Media Consulting, and PubliGroupe, with an extensive background in digital marketing, business development, and consulting, complemented by an MBA from the University of Cambridge and degrees in Economics and Japanese Language and Literature.