Marketing and Merchandising

The Marketing and Merchandising team at Zadig&Voltaire integrates creative strategy and market analytics to promote the brand's identity and ensure product placement aligns with consumer demands. They collaborate on campaigns that highlight the brand’s unique blend of sophistication and nonchalance, manage global marketing efforts, and drive strategic planning to enhance brand visibility and sales performance. This team is also pivotal in acquiring customer traffic and optimally presenting accessories consistent with the brand's duality and contemporary art influences.