Zafin
Charbel Safadi serves as the Chief Executive Officer of Zafin since January 2023, focusing on revolutionizing financial services through banking modernization and digital transformation. Prior to this role, Charbel acted as Group President and President at Ted Rogers MBA at Ryerson University and held various senior positions at IBM from 2004 to early 2023, including Senior Partner and Business Transformation Consulting Leader, where responsibilities encompassed driving business transformation through innovative technology solutions. Charbel’s educational background includes an MBA from Ivey Business School and a program in Organizational Leadership from Harvard Business School.
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Zafin
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Zafin, the global leader in SaaS cloud-native product and pricing solutions, is a trusted partner to the world’s most customer-centric financial institutions. Zafin’s product and pricing platform empowers banks of all sizes to center their customers, grow relationships and drive revenues. The Zafin platform separates product and pricing from core processing to accelerate progressive modernization, enable digital transformation and deliver personalization at the relationship level. A typical Zafin installation integrates easily with most back-end systems and customer-facing channels to increase product and pricing efficiency and agility, drive interest and non-interest income, and deliver a positive ROI—often in one year or less.