Andrijana Musura Gabor

Andrijana Musura Gabor, Ph.D., is an experienced professional in the fields of behavioral science, social psychology, and economics. As the owner of Insights since August 2022, Andrijana designs and leads executive education and organizational research. In the role of Senior Behavioral Scientist at Nudgd, Andrijana conducts qualitative and quantitative research to facilitate behavior change in sustainability. At Zagreb School of Economics and Management, Andrijana serves as a Senior Lecturer and Research Associate, focusing on consumer and organizational behavior. Additionally, Andrijana leads the Behavioral and Experimental Economics Lab, oversees corporate training at ZŠEM - Poslovna akademija, and previously held the position of Vice President for Academic Affairs at Nudge Lebanon, managing research and capacity-building activities. Andrijana holds a Ph.D. in Economic Psychology and a Master’s degree in Social Psychology from the University of Zagreb.