Annup Varkey is an experienced insights and research professional with a strong background in driving data-driven strategies across various industries. Currently serving as Team Lead of Partner Insights at Zalando, Annup analyzes partner behavior and develops targeted strategies for partner engagement while leading a research team. Previous roles include Senior Manager of Consumer Insights at TIER Mobility, where Annup managed global qualitative and quantitative projects, and Market Research Lead at GetYourGuide, focusing on measurement and tracking initiatives. Additional experience includes positions at YouTube, MetrixLab, Yahoo!, Ipsos, and Kantar, showcasing extensive expertise in consumer insights, brand performance, and research methodologies. Annup holds a Master of Management Studies in Marketing from Sydenham Institute of Management and a Bachelor's degree in Electronics from Fr. Conceicao Rodrigues College of Engineering.
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