Caitlin Smith

Caitlin Smith is an experienced Senior CRM Manager at Zalando, responsible for app and email communications strategy in Belgium, overseeing monthly targets, and enhancing cross-functional collaborations. Prior to Zalando, Caitlin served as the Convert & Winback Marketing Manager at TJX Europe, leading major email campaigns, improving customer engagement, and managing relationships with vendors. Earlier roles include positions as a marketing executive, event manager, and promoter, showcasing a diverse background in marketing, customer engagement, and event management. Caitlin holds a BMus in Music Technology from Kingston University and is pursuing a Bachelor's degree in Philosophy and Psychology from The Open University.