Diaa Abdallah is the VP of Engineering at Zalando, where they lead the engineering and science teams for Zalando Marketing Services. Previously, Diaa held various positions at Amazon, including Senior Engineering Manager for Amazon Ads, where they oversaw a large team focused on contextual and behavioral targeting. Diaa also worked at Microsoft as a Research Software Development Engineer and was involved with Amazon Ads as a Software Development Manager and Technical Program Manager. Currently, they serve as a Programmatic Committee Member at IAB Europe, focusing on improving the programmatic advertising ecosystem and exploring the impact of artificial intelligence in the industry. Diaa is pursuing an MBA at Imperial College Business School.
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