Polina Falaleeva

Polina Falaleeva is a marketing professional with extensive experience in CRM and campaign management. Currently serving as a Marketing and Campaign Management Manager at Zalando since July 2025, Polina previously held positions including CRM Manager at Lingoda GmbH and CRM Marketing Manager at Freenow. At Lingoda, notable achievements include enhancing CRM processes and streamlining email banner creation, while Freenow roles involved launching multi-channel communication methods and crafting data dashboards. Polina began her career as a JR CRM Marketing Specialist at LLC Consultant Plus, where a new email funnel increased sales of educational events by 15%. Early experiences include a Marketing Specialist role at Web Alternative Digital Agency. Polina holds a Bachelor's degree in Sociology from Siberian Federal University.