Praveen Kumar is a Digital Analytics and Marketing Measurement Strategist with over 10 years of experience in the field. They have held key roles at companies such as Publicis Sapient, where they served as a Senior Associate in Marketing Strategy and Analysis, and HSBC as an Assistant Manager in Analytics Business Consulting. Currently, Praveen is the Team Lead for Data Infrastructure and Tracking at Zalando. They have demonstrated expertise in driving data-driven decisions and optimizing digital marketing strategies across various sectors. Praveen holds a degree from the National Institute of Technology Hamirpur.
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