Vasily Kirpun

Vasily Kirpun is a Principal Product Manager at Zalando since May 2022, previously serving as eCom Product Owner and Head of Digital Operations at adidas from November 2012 to April 2022. In the role at adidas, Vasily managed a digital team of seven, focusing on enhancing customer experience across various areas such as checkout and payment, while overseeing UX/UI optimization and automated customer communication systems. Prior positions included eCom Senior Specialist in Order Management and Fulfillment, where Vasily contributed to a 30% increase in eCom net sales, and Inventory Management Specialist, achieving significant efficiencies in warehouse operations. Earlier career experience includes a role as Finance Department Specialist at Investlesprom. Academic credentials include a Master’s degree in Finance and Financial Management Services from Plekhanov Russian University of Economics and a Bachelor’s degree in Banking and Financial Support Services from Moscow Banking Institute.