Virginija Butkutė

Virginija Butkutė is an experienced public relations professional with a strong background in the fashion industry. Currently serving as Senior Global PR Manager at Zalando since October 2021, Virginija drives fashion PR across the Baltic region, develops local PR strategies, and manages a network of agencies while securing brand visibility in leading media. Prior to Zalando, Virginija worked at H&M from May 2014 to September 2021, holding various roles including Communications Manager, where responsibilities included overseeing external and internal communications in Lithuania, influencer collaborations, and organizing PR events. Virginija's career also includes experience as a Communication Coordinator and Department Manager, demonstrating strong leadership and communication skills. Virginija holds a degree in Creative Industries from Vilnius Gediminas Technical University.