Aini Shah

Aini Shah has been serving as the Editor-in-Chief and SEO Associate Manager for ZALORA Group since May 2014, overseeing content creation and management for ZALORA THREAD Malaysia Magazine and driving SEO initiatives to enhance visibility. Key responsibilities include editing articles for SEO optimization, managing a team of external writers, building partnerships, monitoring performance analytics, and conducting SEO training for staff. Aini has previously held positions in art PR and digital content writing at The Edge Media Group and in PR and administration at Pat-Lin Communications. Aini holds a Bachelor of Mass Communication with First Class Honours in Public Relations/Image Management and a Diploma in Mass Communication, both obtained from Universiti Teknologi MARA.