Salma Ali

Salma Ali is a seasoned professional with extensive experience in product management and UX design, currently serving as a Senior Program Manager and Senior Data Product Manager - UX Lead at ZALORA Group since May 2021, focusing on data-oriented platforms and automation in buying assortment planning. Prior roles include Senior Product Manager at iPrice Group Sdn Bhd, where engagement on product pages increased by 18%, and Product Manager Owner at Accordium, where new features significantly boosted revenue and user registration. With a robust background in UX design spanning various companies, including iPay88 and Juris Technologies, Salma has consistently enhanced user experiences and driven product success. Salma holds a Master’s Degree in Information Technology from the University of Nottingham and multiple educational credentials in IT and project management.