Sharwini Rajenthiran

Sharwini Rajenthiran currently serves as Associate Manager of Regional Performance Marketing at ZALORA Group since May 2021, following a tenure as Programmatic Trader at GroupM and Programmatic Executive at Omnicom Media Group. With expertise in executing and optimizing digital campaigns for prestigious brands using platforms such as Google Ads and DV 360, Sharwini possesses a strong analytical background in campaign performance and optimization. Prior experience includes an internship in Public Relations at Edelman focused on the health sector, and an academic role at Sri KDU Sdn Bhd mentoring students. Sharwini holds a Master of Business Administration in E-Commerce and Digital Marketing from Taylor's University, alongside degrees in Business/Corporate Communications from Lancaster University and Corporate Communications from Sunway University.