Alexandre Carita Martins

Director Product And New Business Development at ZAP

Alexandre Carita Martins is a seasoned professional with extensive experience in product management, business development, and strategy within the telecommunications industry. Currently serving as Director of Product and New Business Development at ZAP - A minha TV since January 2021, Alexandre previously held roles at Six Floor Solutions as a Senior Consultant and Advisor, and at NOS SGPS, where responsibilities included Head of Product Management overseeing TV, Internet, and Voice services. A graduate of multiple prestigious institutions, including INSEAD with an MBA and recent seminars on corporate innovation and the use of generative AI at Universidade Católica Portuguesa, Alexandre holds a degree in Electrical and Computer Engineering with a major in Telecommunications and Electronics from Instituto Superior Técnico.

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