Betsabe Aristud

Betsabe Aristud is an experienced professional in Market and Customer Insights, currently serving as the Head of Market and Customer Insights at Zapier since November 2020. Prior to this role, Betsabe held positions such as Consumer Insights Consultant at Asana, where foundational market research was established, and Associate Director at Dropbox, focusing on integrating consumer insights into business strategies. Additionally, Betsabe served as Senior Innovation Insights Manager at Constellation Brands, leveraging consumer insights to enhance innovation in the wine and spirits categories. Previous experience includes roles at Logitech as Senior Consumer Insights Manager and extensive tenure at Procter & Gamble, where responsibilities spanned from product management to process development. Betsabe holds a Bachelor of Science in Chemical Engineering from the University of Puerto Rico-Mayaguez.